I was recently invited to join Lizzie Sibley from Pinterest UK for a bloggers workshop on how to get the best out of your Pinterest account for a blog, brand or business. A huge thanks to Claire at Claireabellemakes who mentioned this and allowed me the chance to gain a place myself.
Pinterest UK are currently touring the UK, visiting just five cities outside of London to deliver workshops, handpicking a selection of bloggers and brands to take a seat in order to learn their ultimate guide to Pinterest.
Pinterest could be a great source of traffic for your blog if you know how to use it well and this workshop was on offer to have us working it like a master Pinner, brimming with new, sound advice from the masters themselves – it was fantastic.
So, here’s your ultimate guide to Pinterest:
▽ Pinterest is not a “Social Media Platform”, it’s a “visual discovery tool” that helps people find ideas for their interests and projects – it’s like a visual version of Google, currently hosting 70m+ monthly users, with 40% of Pinners being international.
▽ 80% of Pinterest users are pinning on a mobile device – this affects what your Pins look like, so make sure your website is optimised for mobile devices.
▽ 1/3 of “millennials” are on Pinterest, they may even be searching it before google!
▽ UK is the biggest market after the USA.
▽ Pinterest actually helps with questions, where the answer may differ from person to person – more & more users are using it to search for ideas or inspiration instead of Google.
▽ The average Pin is re-pinned 11 times, but people will categorise and re-categorise under different themes or board titles. One person may categorise your Pin under “a luxury holiday” and the next might pop it under “dream destinations” – This is no bad thing, as your original Pin will be discovered by different people.
▽ Have a “Pin it” button on your blog or website – the bigger and more obnoxious your button is, the better!
▽Ask you followers to Pin your content for you – with a “Pin It” button over your images, you may not even have to Pin them yourself, they may do it for you if they feel your images are worthy of sharing.
▽ Long thin vertical Pins do better – more coverage or “real estate” on screen when scrolling through! Use “PicMonkey” to create long collages with an action at the end, linking back to your blog or site.
▽ Be search-friendly and descriptive within the description of your Pins, it’s important to write REALLY good Pin descriptions – 75% of content is found through the “search” function, so descriptions are very important!
▽ Don’t bother with #hashtags. Use authentic language, your opinions, ideas within the description, this isn’t twitter, hashtags don’t work on Pinterest.
▽ Put yourself in the mindset of a Pinner – Pin your own posts & images, but share what inspires you too, and in turn, what will inspire them.
▽ Don’t spread yourself too thin by posting too many Pins or boards – take it bit by bit, adding to your boards regularly. Some people simply follow a board rather than your whole profile, so they will possibly want to see new content added to just that one board. Don’t delete a board, or you may lose the followers of that board altogether.
▽ Secret Pinterest boards are secret – not even the Pinterest team have access to these! You can also create secret group boards to plot & scheme with a client for example, it will be 100% private.
▽ Follower count isn’t a great factor with Pinterest – you need to Pin great and engaging content or it won’t matter one bit.
▽ Make Pins helpful to the Pinner – DIY tips, tutorials, life hacks, tricks of the trade, reviews, lists.
▽ Use Rich Pins – these are Pins that include extra information right on the Pin itself. There are 6 types of Rich Pin (App, Movie, Recipe, Article, Product & Place), but you can only use one type of Rich Pin. Any Pins you’ve previously posted will be automatically optimised once this has been installed within your account/blog/website.
▽ Register as a business account from the Pinterest business centre – you’ll then gain access to analytics and will be “Rich Pins” enabled. With analytics, you can see who your followers are, what they like to Pin, what they share etc. It also gives you insight into what new boards you could create, allowing you to optimise your blog or web content once you know what’s most shared and desired.
▽ Never add an image without an actionable link to a blog or website – you’ll lose traffic and really, what’s the point? But don’t over do it with the in-description branding.
▽ You will never be charged for a Pinterest account, it will always be free to use.
▽ There’s no such thing as a “Pin it to win it” competition – it’s ok to Pin sponsored posts, but avoid any pinterest competitions like this, they’re not ok and are against guidelines. Don’t do giveaways etc, if they love you & your content, your followers won’t need bribing and they will share your content regardless.
▽ Take beautiful images, we are all drawn to these & will want to share them – go on an iPhonegraphy course to better yourself if you take pictures with your phone!
▽ Add new content. Pinterest wants you to add your images in order to create more unique content for its’ users. Just 1% of Pins are new content, the rest is regurgitated content.
▽ Be specific when naming boards, nobody is going to search “My Style” or “H O M E”. Think about how people search and use keywords to attract them with your Pins.
▽ Pinterest trends 2 to 3 months earlier than Google – Halloween trends in June! Drag and drop your seasonal boards to the top of your account to make them more visible at relevant times/through current trends, then back down afterwards.
▽ Put your Pinners first, create unique & interesting content – be their specialist/influencer.
▽ Visit YouTube for Pinterest inspiration videos.
▽ Did you know that 1 in 3 new accounts are men? They aren’t planners, not like women can be, so they do prefer secret Pinterest boards. Popular trends within male Pinners are “Vikings”, “Brewing” & “Beards”.
▽ Pinterest isn’t overnight – it takes a lot of time sometimes for it to pick up and for your images to be re-pinned. With Twitter you have to continuously tweet to engage, but Pinterest is a waiting game & can take ages.
▽ Prompting your current audience to Pin your content is a great way to kick start your presence on Pinterest, either on your site, via email or by promoting your profile and boards on social media.
HAPPY PINNING – I’ve got a lot to do myself!
Need help or fancy a chat?
We can work together to help you better understand social media :
- Learn how to connect with potential clients/customers/fans/readers
- Boost your business through blogging or social media
- Learn how to connect through Twitter #Hashtag chats & networks
- Personalised audit of blog/website/social media account & realtime feedback/solutions
- Creation of content & ideas plan to carry out after your session
- Blog or social media account management
- Continued interactive support through www.StirUpMedia.com